Sales News

Marketing teams can manage campaigns in natural language, but they must change how they check data and AI results

3 hours ago.

Part of marketers’ work still consists of moving between screens, building queries and manually searching data for answers. New tools make it possible to ask an analytical or operational question in…

CRM and sales-engagement tools solve different problems. Poor integration between them, however, creates worse data

8.9.2026

If AI produces interchangeable marketing copy, the problem is often not the tool but an ill-defined brand

3.9.2026

In complex B2B sales, tracking the opportunity is not enough. You need to know how the customer actually makes decisions

1.9.2026

AI-enabled buyers may know your competitors and prices before the first call. Salespeople must add what research could not reveal

27.8.2026

AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisions

25.8.2026

For complex services, human help can increase conversion even among customers who prefer to research on their own first

20.8.2026

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