• ability to monitor multiple social networks on one platform,
• Advanced keyword tracking
• Alerts that you can customize to suit your needs.
Because brand accounts are likely to be manipulated by different people, you also need to set clear rules for your reputation on social media. It is important to maintain a communication style that is consistent with the overall face of the brand. Statistics and reports also need to be regularly generated and shared across the company to help inform executive strategy. An important step is also to introduce a plan for continuity and regularity of the publication.
A comprehensive strategy for monitoring reputations on social networks is absolutely key for companies today and rests on your employees' shoulders. If you regularly monitor and maintain community communication and engagement, you will be able to effectively influence your brand's reputation on networks.
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