E-mail marketing can seriously damage the brand Three out of four people report that if a brand will bombard e-mails, they will soon resent it. This is the main finding of the recent YouGov survey, commissioned by…
Buying behavior is changing almost as fast as new technologies arise. There…
Facebook announced a series of changes that will have a significant impact…
Why your marketing doesn't work Not even perfect demographic data can guarantee that your marketing will…
KFC is testing mobile app for pre-ordering The UK's KFC is now testing a new application that allows customers to pre-…
When writing, use advice from Kurt Vonnegut In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…
Management of Lego is forced to take an exam on social media Danish Lego Group requires its senior management to pass an exam about…
Google blasts the difference between mobile and desktop advertising If you buy advertising on Google, you are now going to become a mobile…
In modern communications, there are now three main turbulent forces:…
Tell a story like the Walt Disney Studios Today is the first day of the 6th Annual Social Media for PR and Corporate…
You don't need a Facebook strategy! Many marketers believe that having a Facebook strategy is essential if you…
What makes a bad website Some websites generate leads and customers, others don't. Look what the…
What should a CMO master in 2013? Most customers today swap between mobile, internet and in-store offer while…
