One of the biggest and most common enemies of successful sales is the status quo, that is, the unwillingness of prospects to disrupt their status quo. Convincing a prospect to let go of their old order and choose a new solution may be difficult. It's human nature to prefer the system we are used to over anything new, even if it's not working. This is why you must think about what you must do during the meeting with the client so that they are willing to give up the status quo and open up to your offer.
