You have surely met a pushy unpleasant salesperson who was trying to sell you a product at any price without a greater effort to understand your specific needs. A good salesperson avoids such practices because they can damage the company itself very easily. The Personal Branding Blog warned against five ways to surely harm your brand:
1. Lies and tricky behavior
If you try to deceive a customer or use a ruse to lure him into your offer, you do not behave well. One step aside and you find yourself on a blacklist of a client and possibly also other potential customers he shared his experience with.
2. Weak relations
It often happens that a seller agrees business conditions with a client and passes the customer to an account manager whose service may not be as good as yours. This does not mean that you have to care about the whole process of delivery of the customer solution yourself. At least find out how the sale is conducted and offer support.
3. Pressure
Tackling your prospect with newsletters, phone calls or requests on LinkedIn is definitely not a good way to build a strong and long-term relationship. You are just one of the many salespeople who are doing this.
4. Inability to use contacts
You will be surprised, but it happens too often at conferences, fairs and other events that a potential client and a supplier exchange their business cards and that is all. The supplier just does not use the opportunity to contact the potential client. Why do you attend such meetings if not for new contacts?
5. N ovice merchant
The best salespeople are those who have grown from being customers or technical experts to a sales position within the same industry. If you want to ruin the company's brand, ignore building knowledge in the industry you work in.
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