Not liking the price is one of the most common objections of prospective customers. Usually there is someone among your competitors who offer a seemingly similar product cheaper, and the prospect therefore finds your price too high. This is despite the fact that your product is objectively better and more economical for your client. Lowering the price is not always desired or possible. So what can you, as a salesperson, do when the prospect does not like the price you are asking for the product?
