Discount from the full price of the product can be a powerful tool of persuasion, but it can also be an inconvenience that the business person must be able to handle in order to avoid selling the product below cost. When used correctly, however, a discount can be a great way to push forward a slow sale or to motivate a client to purchase a higher version of the product. But when the request for discount comes from the prospect, do you know how to react?
