How to attract clients by being human

Salespeople are often considered to be opportunists who try to sell anything to anybody, just to turn a profit. Unfortunately, in some cases this stereotype is true. However, the sales profession, in the past years, has shifted significantly, and many business people have become respected consultants that clients turn to repeatedly. How can you earn the client's trust with a human approach, build a great business reputation and build long-term business relationships?

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