Though many of us believe that we make decisions solely based on rational reasons, the truth is that our decision making happens, for the most part, on an emotional level. This applies to sales as well. Facts and numbers play an important role at a business meeting, but emotions and subconscious thinking also play a major role. Successfully persuading the prospect and signing the contract are not just matters of product quality, but above all a matter of the way you communicate with the client and present your product. In this article, we will show you how to persuade a prospect in five steps during a meeting and how to successfuly close a deal.
