How do you sell an expensive product?

Sales techniques differ very much if you are selling the cheapest product in its category or if you are selling a premium solution that is more expensive than those offered by your competition. Selling more expensive products means you usually get more income, but at the same time, it is, of course, more difficult to sell them. However, the salesperson still has some aces up their sleeve that can be used in doing business. Here is a manual on how to sell expensive products.

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