We might say that when it comes to your sales success, the product you sell, the quality and how innovative it is, is actually not very important. It is much more crucial how well you get along with your customers and how well you are able to engage them. You may even say that sales is a specific subtype of interpersonal communication. Personal charm, communication skills and building rapport are the pillars of a successful sale. Here are four steps to making prospects respect and trust you.
