The question of budget is crucial for everyone involved in a business meeting. In the B2B sector, budgets are often fixed in advance and it's complicated to increase it. In B2C, the room for maneuver is usually better. Two essential questions need to be looked at separately – how does the client see their budget, and how much do they really have available (that is, how much money you can “fight” for). While there is usually no problem asking the first question, the second question is a little more delicate.
