As every salesperson should know by now that clients aren't actually interested in the product itself when making decisions about a purchase. They are interested in whether the product can solve the problem they have and what social status is associated with it. The salesperson isn't selling a product, but a vision. Everybody wants to be stylish, rich, carefree and unique. Or at least everybody wants to look that way. If you manage to convince a client that they'll achieve this kind of status by using your product, it will be much easier for you to get to a successful close.
