Making an impression on the client on an emotional level is a key task of a salesperson. Though most clients would deny it (because in most cases they don't realize it), making decisions, even about purely pragmatic and rational things, is to a large extent influenced by how we feel about the proposal. Engaging a client is not just about being nice to them, it is about making them an active player in finding the best solution. The EyesOnSales server explains why it is so important to connect with the client on an emotional level and how to make it happen in the real life.
