The following tips were published at INC.com.
Address your current clients
Many businesspeople are so focused on seeking new clients that they don't realize how valuable their current clientele is. You should deal with your customers regularly, all the time. However, when you have a drop in sales you should especially get in touch with them, talk to them about how things are going, what their plans are, and how they like your services. And it's from these talks that you can see what new business, or at least new initiatives for what can be done differently on your part.
Seek new paths and ways of doing things
Businesspeople often look for problems in details. They trust the system they have been using so far to such an extent that they're afraid to change anything about it. But times change, trends develop and it's necessary to react to the current situation. No business model lasts forever. A drop in sales is your chance to make an audit of your current system and try to do things in a new and different way.
Innovate and get educated
Maybe you've focused so much on business that you forgot to keep track of your competition or new technologies available on the market. Now it's your chance to innovate your product or the way you deal with customers. Learn about new things, new trends and innovation. Go through your website, find out if it's obsolete or if it's optimized for mobile devices. Simply perfect your offer so that it meets the expectations of the modern customer.
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