In any business sector, you will always be in constant battle with your competition. Clients will most likely have many offers, not just yours, and the outcome only depends on your competitive advantage. It would be a great mistake to focus solely on the price. Firstly, this approach could drag you into a dangerous price war with your competition that has no winners. Secondly, and more importantly, prospects are much more interested in a product's added value than a low price.
