The PASTOR method, created by renowned copywriter Ray Edwards, is a sales technique that serves as a counterbalance to aggressive sales tactics. It is based on the idea that a truly effective sales relationship is not forced but authentic. Its goal is not to pressure the potential client into a deal but to help them recognize the core of their problem and its solution. The prospect is guided through a process that naturally leads them to a free and independent decision to purchase the offered product. Here is a step-by-step guide on how to apply the PASTOR method in a sales meeting.
