Apology: A powerful tool, but not used enough by salespeople

We are all human and we all make mistakes sometimes. It isn't very important whether we make mistakes, but whether or not they are fatal, and, most importantly, whether we are capable of self-reflection if we make a mistake. You should apologize even if it's a small mistake. That is why it's essential for successful business cooperation for the salesperson to be capable of apologizing to their client or business partner. In this article, we will give you some tips on how to apologise.

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