Every business person and anybody who offers any sort of product or service would like to be able to see into their clients' heads. Market research, group surveys, questionnaires and client behavior analysis – all this is aimed at only one thing, and that is understanding what clients want and what should a proposal that engages them look like. You are certainly also interested in what your clients want so that you are able to adjust your offer accordingly. This is why we present you three not so frequently used methods of getting to know more about youre customers and of working out a profile of your ideal customer.
