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For an offer to engage prospects, it must fit their personality type

4.9.2017 Print

These days, universal solutions are no longer popular. Thanks to automation, digitalisation and personalisation, customers are now used to products and services being tailored to fit their needs.

Today, for an offer to interest the prospect, it needs to be adapted to their personality type. Here we provide three tips on how to identify client types and adjust your offer accordingly.

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