Many prospects have a subconscious fear of change, which is quite natural. Most of us are to a certain extent comfortable with the status quo, so it is no surprise many prospects refuse a business offer even if, objectively speaking, it would benefit them both financially and in other ways: simply they do not want in any way to change their current situation. Here are five tips on how to deal with conservative-minded prospects so you do not frighten them off with your proposals but instead manage to overcome their inclination towards the status quo.
