Dealing with rich customers often makes salespeople uneasy. Whether you are into B2B or B2C sales, business interaction with affluent clients has its particularities that need to be taken into account in choosing the right sales techniques and processes. Of course, even rich people are individuals and there are no general, all-embracing rules than can be applied to the whole group, but there are several common characteristics of affluent customers (owners of successful companies, celebrities, entrepreneurs…) which will help you to sell to this clientele as well as to take care of them afterwards.
