PR Daily summarizes the 5 main reasons why reporters don't call you, even if you asked them to, wrote emails, and left messages.
- Your pitch did not catch their attention.
- You contacted the wrong person. And since he or she is busy, they don't even bother to forward your message to their right colleague.
- You are from a different area. Journalists often assume that a PR agency from another town comes with a news that will not be interesting for local readers.
- Your pitch has no direct effect on local life. Newspapers usually receive national news from press agencies. They add some from their own sources only when they suppose some impact for locals.
- You have earned a reputation of someone who sends unimportant or boring materials. Work on building relationships with journalists - it is not enough to supply them with whatever your clients wants you to say.
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