We are currently witnessing dramatic changes and shifts in marketing. In the pre-Internet era, when the information space was dominated by mass media, the most efficient ad was the one that was the loudest, the most distinctive and the most catchy. However, in the end, consumers started to be overwhelmed with this form of marketing and they became, to some extent, oblivious to such ads. One of the solutions that came about was “content marketing”, which has become widely used. What is it and how is it used?
