The digital marketing industry is constantly evolving as customer habits and requirements change and new technologies come onto market. Compared to web advertising, mobile advertising is gradually cutting an ever-increasing share of marketing expenses. Users not only spend most of their time on mobile phones, but it's also the platform where they make most of their digital purchases. There is also increasing emphasis on the importance of data, which should be a major area of interest for business owners. Anything else? Read an overview of several key trends that will resonate in 2020.
