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Writing e-mail subject lines: An art worth mastering

13.7.2018 Print

In many cases, it's the e-mail subject that makes the difference between the user deleting the whole message or the user clicking on it and reading it. Writing catchy subject lines so that addressees are tempted to open the e-mail is quite a complex task that requires certain experience. Here are five tips on how to write subject lines so that clients open them more.

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