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The art of writing attractive subject lines for mass e-mails

8.6.2017 Print

Are your e-mail campaigns ineffective? Even if the messages do not end up in spam, do not many people read or react to them?

If addressees do not open your e-mails, the problem is most likely in the subject lines. Writing a good subject line is a form of art.

Below we offer some tips on how to improve in this respect.

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