Marketing – HR news

Coca Cola to use neuromarketing to test ads

Many brands have tried neuromarketing, but usually they are reluctant to talk about it. Coca Cola announced that it will use neuromarketing in all ad projects in the…

Communication challenges of Pope Francis

The College of Cardinals chose a few hours ago as the new pope Cardinal …

Článek v rámci předplatného E-mail marketing can seriously damage the brand

Three out of four people report that if a brand will bombard e-mails, they…

Expected marketing trends for 2013

Buying behavior is changing almost as fast as new technologies arise. There…

Facebook's news feed gets a significant "facelift"

Facebook announced a series of changes that will have a significant impact…

Why your marketing doesn't work

Článek v rámci předplatného Why your marketing doesn't work

Not even perfect demographic data can guarantee that your marketing will…

Článek v rámci předplatného KFC is testing mobile app for pre-ordering

The UK's KFC is now testing a new application that allows customers to pre-…

When writing, use advice from Kurt Vonnegut

Článek v rámci předplatného When writing, use advice from Kurt Vonnegut

In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…

Management of Lego is forced to take an exam on social media

Článek v rámci předplatného Management of Lego is forced to take an exam on social media

Danish Lego Group requires its senior management to pass an exam about…

Článek v rámci předplatného Google blasts the difference between mobile and desktop advertising

If you buy advertising on Google, you are now going to become a mobile…

PR must change fundamentally if it is to survive the current media storm

In modern communications, there are now three main turbulent forces:…

Tell a story like the Walt Disney Studios

Článek v rámci předplatného Tell a story like the Walt Disney Studios

Today is the first day of the 6th Annual Social Media for PR and Corporate…

You don't need a Facebook strategy!

Článek v rámci předplatného You don't need a Facebook strategy!

Many marketers believe that having a Facebook strategy is essential if you…

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