Building a sense of mutual rapport is crucial in creating a bond between a company representative and clients. Trustworthiness and empathy are also essential, from a business perspective, because clients aren't willing to deal with sales reps or customer service agents that they feel they can't trust. To build rapport with clients (or anyone you talk to, actually), you must be able to be empathetic and authentic during your interaction. Today we will show you four examples of how this can be achieved.
