Continuous research regarding the satisfaction and experiences of the clientele should be part of every quality customer service. The customer care strategy and business strategy should be based, at least partially, on the results of the survey. Customer questionnaires are one of the most popular and efficient forms of this survey as they provide research with a large volume of data which can be averaged and analyzed, given that the questionnaires are well prepared. This is why today we will focus on the most common mistakes that creators of these questionnaires make.
