Sounding natural while keeping to a script during a sales phone call

Many salespeople and call centre supervisors don't like to use scripts. Why? Their main objection is that salespeople start to sound like robots, they cease to act naturally and their natural conversations turn into an unnatural sequence of questions and phrases.

This is, however, a justifiable objection only if scripts aren't used correctly or if the wrong scripts are used. How can you use a script so that it is of maximum benefit to you as a phone sales agent?

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