When the media wrong It has happened many times - the media accused an innocent person and afterwards, he or she can hardly ever convince anyone that they were actually honest. Is there…
If your writing is not moving forward.. You are supposed to write a PR article or a press release you've reached a…
If we are to empathize with the target group, we must first be able to look…
Don't make reporters angry when you call Journalists tend to be very busy and their phones are ringing all day long.…
Journalists get a lot of emails every day, hundreds of phone calls and…
2 basic rules of brand definition Brand is a tool to communicate. But how to correctly define a brand, so…
Public relations is like owning stock - it's a long term matter. That is…
The perfectly optimized press release Today due to its electronic form, a press release has a greater function…
Does it make sense to communicate with customers in print? Printed communication still makes sense, because print is still one of the…
How to pitch a blogger effectively Every experienced blogger can sense when any brand's PR department wants…
How to respond to negative PR Some say that there is no such a thing as negative PR. However, companies…
Press releases are still relevant, therefore, PR professionals still need…
