6 reasons for holding a press conference The impact of new technologies lead to press conferences being a lot less frequent than in the past. However, journalists are overwhelmed with more news than ever…
Even a home-run business needs advertising. And it is just as important as…
Ed James, the president of Cornerstone PR, summarizes for PR Daily his…
What to do if you incorrectly media odcitují Case 1: In the morning, you open the newspaper and find that a journalist…
Andrew Hindes, an instructor in the field of PR, briefly summarizes 7…
How to communicate bad news Are you going to raise prices? Or will you restrict services? Do you have…
One press release for various reader groups Although press releases are read by many diverse audiences, they are…
Marketing as the driving force of company growth The same rules apply to the world of B2B as the do to B2C: maximise…
Grandmother's PR advice Old people are often very wise. Their life taught them a lot. A PR Daily…
Facebook copywriting Social media are still evolving and preparation of good quality texts is an…
10 steps to increasing online sales According to an article published in Newsday, up to 70 % of visitors of…
Can you use video marketing? Video marketing is one of the most effective marketing tools and this…
How to increase email marketing response rates Every marketing email has 3 goals: Opening the message, reading it and…
