Marketing – HR news

Článek v rámci předplatného Changes in marketplace lead to changes in sales

Economies are stabilizing after the recession. In the meantime, there were significant changes and many industries have completely transformed. The role of the…

How to build an online community

Článek v rámci předplatného How to build an online community

If you're starting a new business, an online community can be the cheapest…

Good old-fashioned PR still makes sense

Článek v rámci předplatného Good old-fashioned PR still makes sense

Good news for all PR departments came from Canada. A study conducted by…

The future of retail according to Marketing Week

Článek v rámci předplatného The future of retail according to Marketing Week

In 2011 the volume of online sales grew by 16% over the previous year.…

Tablet users spend online more than smartphone users

Tablet users spend online more than smartphone users

According to a study conducted by Adobe titled Adobe Digital Marketing…

10 rules of modern marketing

10 rules of modern marketing

Do not target customers with a message they do not want to hear. Studies…

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative…

Find the gold mine: Focus on moms!

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of…

Digital marketing highlights of 2011

Článek v rámci předplatného Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested…

Consumer trends in 2012

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly…

icon New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make…

Článek v rámci předplatného IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in…

Lego to target girls with a new product range

Článek v rámci předplatného Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A…

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