How to create a sense of urgency in an e-mail

Why do many e-mail offers remain unanswered or are even promptly deleted? The answer is simple: the salesperson is not able to create a sense of urgency in clients and fails to call them to action or at least answer.

Here we offer some ways of creating urgency in electronic messages sent to prospects which you can use both in mass e-mails and individual personalised messages.

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