A definite NO! Even if your product is a leader in its category, an open a marketing claim with this statement may even damage it. A new study by Kellogg School of…
Reasons to change your advertising agency Matthew Bryan Beck, a Creative Strategist at Ogilvy & Mather NY ,an…
How to be in the consciousness of people There are suppliers and sellers in every field that companies or…
Introverted salespeople Introverts do not live in complete isolation; they are, however, rather…
How to get a "Yes" in sales Nicola Cook, MD of the Shortcuts consultancy company, dealing with …
Long hours, the need for continuous adaptation of scenarios, crisis…
Six reasons why sales managers are not successful Sales managers try hard, they feel like they have tried everything, but…
When the client is "reviewing other options" "I have had other offers as well." "I would like to browse some more." "I…
How to overcome procrastination in sales In the past few years there has been a lot of talk about procrastination, a…
Mothers represent considerable buying power amongst the population. We have…
How to use human laziness in selling Sales is not about using arguments that appeal to logical thinking selling…
If there was a clear answer, many marketers and PR staff would be paid in…
