One press release for various reader groups Although press releases are read by many diverse audiences, they are usually targeted at journalists. The media pick-up rate is also a common measure of a press…
Must-do's for an effective communication on social media To succeed in today's competition for customers, you can't do without…
Marketing as the driving force of company growth The same rules apply to the world of B2B as the do to B2C: maximise…
Don't be afraid to set a higher price If you want one million of annual revenues, you have several options: 20,…
If you are coming to closing a sale, but things have unexpectedly changed,…
How to calculate the price of an average new customer? Sustaining an existing customers is cheaper than getting a new one. - You'…
A few words more to improve your sales How about if we tell you about a few words thatll help you achieve better…
Grandmother's PR advice Old people are often very wise. Their life taught them a lot. A PR Daily…
The era of traditional marketing seems to be coming to the end, but many…
According to a renowned specialist in marketing, Billy Lee, this is the end…
How to target women on social networking sites Women have always been the ones to significantly influence a households…
4 tips for more effective social marketing measurement Measuring the outcomes of social media marketing is still a little…
Facebook copywriting Social media are still evolving and preparation of good quality texts is an…
