5 tips for creating an effective newsletter In an age of social networks and direct marketing, the good old e-mail might seem a somewhat obsolete form of digital media. Nevertheless, a well-prepared mass…
Guide to turning your content marketing to purchases Engagement increases the chances of lead generation and conversion. Make…
4 tips on effective content marketing Content marketing is a way of promoting your product using texts whose…
How can you compete with the marketing of large corporations? Many new entrepreneurs and start-ups have a unique solution to offer that…
The most common marketing mistakes made by new entrepreneurs If you are a new entrepreneur starting a new business, marketing is the be-…
Diamonds and Coca-Cola are forever: The greatest ads of all time Something as simple as word association can put a brand in customers minds.…
7 most common mistakes in content marketing Content marketing is the number one trend these days. It is used not only…
Avoid marketing misfiring: 4 pitfalls you need to avoid 1) You are sending out a one size fits all messages More than 85 % of…
Color talk: Colors impact on sales It is important to choose colors wisely. The color and hue you pick for…
Invite your customers to an innovation contest Dont offer fixed awards to the winner, but split one big award into several…
Company logo matters: its shape affects how consumers perceive you (2/2) The first article explained how certain shapes bring about certain feelings…
Company logo matters: Its shape affects how consumers perceive you (1/2) You can use your logo in order to shape the perceptions of your customers,…
Sell what makes your company unique How to be different from your competition? How to make customers believe…
