Marketing – HR news

Článek v rámci předplatného Sell what makes your company unique

How to be different from your competition? How to make customers believe that your product is unique and your solution remarkable? To succeed, every company needs to…

Mgr. Matěj Moravec, Foreign Trade Manager, ABF a.s.

Článek v rámci předplatného How to fully exploit the potential of a trade fair presentation

For exhibitors, trade fairs are unique events with an extremely high…

Create a successful brand

If you want your company to be successful, you have to create a successful…

Marketing mistakes on LinkedIn

The LinkedIn social network is not just a useful tool for professional…

Článek v rámci předplatného Make your PR campaign successful

Hiring a PR agency does not automatically guarantee success. The world of…

Článek v rámci předplatného 6 things you should not say to a journalist

There are plenty of reasons why a journalist will not cover your story:…

Článek v rámci předplatného 4 steps to building a strong brand

Building a strong brand is the basis for business success. To accomplish…

Článek v rámci předplatného Create truly personalized offers

Research shows that "classic" personalisation in sales does not meet the…

How to create successful direct mail

When you prepare a direct mail marketing campaign, the most important thing…

Článek v rámci předplatného 5 ways to attend conferences for free

Attending conferences is a very useful activity: you can learn new things,…

Successful press releases: Put them on the web

A press release that is going totally unnoticed is a costly failure.…

Your retail company's trace in the digital world

Social media and digital technologies as a whole offer plenty of…

"Best" as part of your marketing slogan - Yes, or no?

A definite NO! Even if your product is a leader in its category, an open a…

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