Gatekeeper is an employee whose roadblocks you need to pass in order to get throught to your key person. In practice, it is often a secretary or an assistant, which…
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Is your PR not working? We know why! In fact, there may be more reasons. The PR Daily mentions seven. You…
A lot of money is spent in advertising for adapting campaigns to various…
Some people blame salesmen for lying. In fact, that is usually not true.…
If your e-mail marketing is not working Wicked tongues argue that marketing through email is no longer an…
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HBR: Customers don't want relationships with brands The trend today is engaging customers in order to build a relationship with…
How to react properly to negative information in the press Be prepared. In short, expect that the press may publish a scandal or…