Marketing – HR news

Media crisis in practice

Something went wrong and the media happened to out about it. Try the following 10 steps in order not to get surprised in a similar situation: 1. Plan Do not…

Why gatekeepers try to block you

Why gatekeepers try to block you

Gatekeeper is an employee whose roadblocks you need to pass in order to get…

Do social media affect transparency in B2B?

Thanks to social media, companies open to consumers as no one expected. And…

Článek v rámci předplatného How to create the perfect Facebook post

The latest survey from Buddy Media, providers of software solutions for…

Customer services support at a time of uncertainty

During uncertain times different rules apply for the acquisition and…

3 examples of best practice on social media

Social media can be of great influence, if a brand is really active. It's…

Článek v rámci předplatného What really creates success in selling

Beautiful brochures and advanced technicalities are not sufficient for…

Is your PR not working? We know why!

Článek v rámci předplatného Is your PR not working? We know why!

In fact, there may be more reasons. The PR Daily mentions seven. You…

Target according to demographic criteria or personality traits?

A lot of money is spent in advertising for adapting campaigns to various…

Illusions sales people believe in

Some people blame salesmen for lying. In fact, that is usually not true.…

Článek v rámci předplatného If your e-mail marketing is not working

Wicked tongues argue that marketing through email is no longer an…

6 ways to improve your direct selling results

Článek v rámci předplatného 6 ways to improve your direct selling results

In direct sales, you often take on multiple roles: In addition to being a…

Článek v rámci předplatného HBR: Customers don't want relationships with brands

The trend today is engaging customers in order to build a relationship with…

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