Marketing – HR news

Google+ launches the first ATL campaign

United Kingdom - Google launches its first big ATL campaign for Google+ to increase the number of active users. Under the title "That's the Plus," it demonstrates…

A novelty or a new trend?

A novelty or a new trend?

Marketing planning should ideally be able to recognize what novelties are…

Find out the real social media ROI

Článek v rámci předplatného Find out the real social media ROI

Before social media, marketing was easy to measure: You just compared the…

How to sell your marketing strategy to the sales department?

Článek v rámci předplatného How to sell your marketing strategy to the sales department?

In order to achieve a continuous inflow of customers,…

Článek v rámci předplatného Product differentiation

Products can be differentiated from competition based on quality, service…

Beware of traditional advice in sales

Guaranteed advice comes from experts, most theorists. In the event of a…

SEO: Don't forget to optimize your press releases

Článek v rámci předplatného SEO: Don't forget to optimize your press releases

Most of the media today is published on the Internet, and you certainly…

Článek v rámci předplatného Segmentation strategy: The need for a regular revision

Have you tested creative, slogans, calls to action, and your conversion…

Questions to ask before you start forecasting

Článek v rámci předplatného Questions to ask before you start forecasting

If you forecast your sales volume accurately, it will help you minimize…

Sell value, not price

It is likely that your product is not the cheapest on the market. And…

Parenthood and customer service skills – what is the connection?

Článek v rámci předplatného Parenthood and customer service skills – what is the connection?

One of the reporters of ClickZ came up with an interesting finding during a…

Step by step to successful PR

Článek v rámci předplatného Step by step to successful PR

1.  Find a problem and offer a solution. You want to write about…

Sales coach advises: Improve your charisma!

Článek v rámci předplatného Sales coach advises: Improve your charisma!

Charisma helps to differentiate people. In sales it can be a major factor…

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