Marketing – HR news

Článek v rámci předplatného 6 steps to successfully defend corporate reputation

It takes years to build a good corporate reputation, but it is a matter of seconds to totally destroy it. If you take into account the influence of social media,…

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative…

Find the gold mine: Focus on moms!

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of…

Digital marketing highlights of 2011

Článek v rámci předplatného Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested…

Článek v rámci předplatného Do you really need to send a press release?

Good quality media lists create a generation of lazy people from PR. The…

Consumer trends in 2012

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly…

icon New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make…

Článek v rámci předplatného IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in…

How to beat the competion during the sales process

No one can buy something without being convinced that they will somehow…

Lego to target girls with a new product range

Článek v rámci předplatného Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A…

What kind of sales person are you?

Článek v rámci předplatného What kind of sales person are you?

There is no such as a thing as ideal sales tactics. Only the personality,…

22 tips for a more successful collaboration of PR and the media

Článek v rámci předplatného 22 tips for a more successful collaboration of PR and the media

PR Daily.com pointed out that the PR people often speak different language…

5 ways to improve your sales presentation

Článek v rámci předplatného 5 ways to improve your sales presentation

We have all seen it before: people listen to a presentation with a blunt…

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