Nicola Cook, MD of the Shortcuts consultancy company, dealing with leadership and sales, is also the author of a book entitled The Secrets of Success in Selling. She…
Long hours, the need for continuous adaptation of scenarios, crisis…
Sales managers try hard, they feel like they have tried everything, but…
"I have had other offers as well." "I would like to browse some more." "I…
In the past few years there has been a lot of talk about procrastination, a…
Mothers represent considerable buying power amongst the population. We have…
Sales is not about using arguments that appeal to logical thinking selling…
If there was a clear answer, many marketers and PR staff would be paid in…
Everyone does it but few really understand it. This is exactly what can be…
Understanding specific client needs is essential in any customer-company…
Men are from Mars and women are from Venus. Is this also applicable on…
"I am not interested" is a frequent objection that many salespeople do not…