Company logo matters: Its shape affects how consumers perceive you (1/2) You can use your logo in order to shape the perceptions of your customers, according to an article published on the knowledge.insead.edu website. The article…
Increase your B2B sales: 5 things that indicate a company will be seeking new suppliers According to author and consultant Craig Elias, the author of Shift!:…
3 mistakes to avoid in pricing Pricing is a complicated procedure. Not only production and operating costs…
Global customer service trends for the year 2016 Increased use of developments in technologies, automation, mobile…
7 pieces of advice to those who sell over the phone Phone sales is one of the most challenging sales techniques, but no…
Prospects must talk. How to make it happen? Every salesperson has experienced it: during the pitch, prospects have no…
4 tips on how to be better at persuading people Being a successful salesperson means, among other things, the ability to be…
A strategy that will have clients chasing you It sounds like a fairy tale: instead of you "wooing" prospects, the clients…
Decade of luxury: Luxury e-commerce is going to grow steeply Online sales of luxury goods could triple to 70 billion by 2025, according…
Key to success: Go beyond your comfort zone Human beings are, to a large extent, creatures of habit. In many cases,…
The specifics of selling to big corporations The differences between B2B and B2C selling are quite clear: B2B is more…
4 secrets of cold calling The English term cold calling refers to calling random prospects or…
Ideal vs. reality: Why the customers' beahivor is different from what we expect You have finished your presentation, the arguments supporting the reasons…
